Saturday, December 1, 2012
There also is a large number of programming featuring development and society in Asian countries, especially in India and China. For example, Thailand, Malaysia and Singapore has a number of other channels branched from the main Discovery Channel: Discovery Turbo, Discovery Science, Discovery Home & Health and Discovery Travel & Living.
The Philippines on the other hand, has its own version of the said channel. The Philippine feed shares the program schedule as the SE Asian feed, except for the inclusion of the Philippine advertisements during commercial breaks.
In the Netherlands, the Discovery Channel is included in most cable subscriptions, as well as in the IPTV and DVB-T subscriptions. Nearly all of the programs are broadcast in their original language, but they are subtitled in Dutch as is the policy of all Dutch television stations.
Some programs as well as most promos and program announcements have a Dutch voice-over. In Flanders, the Dutch speaking part of Belgium, a Flemish Discovery Channel launched (previously the Dutch version was available for IPTV, DVB-C and DVB-S) on Cable (and digital) Television on October 1, 2009.
In Spain, the channel shares a schedule and programs with Portugal and is available through most satellite and cable platforms, making it possible to broadcast both in Spanish and Portuguese. In Spain all programs are dubbed whereas in Portugal most of them are subtitled. In addition, Portugal has three Discovery-branded channels Discovery Turbo (Motorsports), Discovery Science science and technology and Discovery Civilization ancient history, crimes, terrorist attacks, etc.
They follow the same model as the original Discovery Channel, except for advertising which doesn't exist on this channel. Spanish adverts are broadcast to the Portuguese feed, non-subtitled or dubbed.
Discovery Page 14In August 2008 it was reported by The Consumerist that Discovery Channel had stopped their popular Myth Busters program from airing an episode examining RID security in regard to its implementation in credit cards because the episode would upset credit card companies, who are major advertisers on Discovery Channel.
It was later determined that the decision not to investigate the issue was made by Beyond Productions, the Myth Busters production company, and was not made by Discovery Channel or their advertising department.
An ad promoting the network's Enigmatic Malaysia, a special series meant to highlight the cultural heritages of Malaysia, mistakenly featured Balinese Pendent dancers.
This prompted outrage from Balinese dancers, who posted messages demanding that Malaysia apologize over the misinformation, which then sparked a series of street protests. Further demands were made from the local governments, cultural historians as well as the tourism ministry in Indonesia for Malaysia to clarify the situation.
The Malaysian government reportedly offered their apologies, which was rejected by the Indonesian tourism minister, since the apology was given informally by phone, the Indonesian tourism minister demanded a written apology to make it more accountable.
In the Republic of Ireland the UK edition is available on most cable/digital operators but with local advertisements on Discovery Channel.
In Germany, Austria and Switzerland Discovery Channel is part of the Premiere-digital-network and supplies specific programs to other networks like ZDF and kabel eons. Discovery Communications is also owner of the documentary-channel XXP. The channel was bought in spring 2006 from its former shareholders Spiegel TV and "dctp". All programs are dubbed into German. The channel is now known as DMAX, presumably to associate the channel with Discovery.
Discovery Channel Tamil is a Tamil edutainment channel. Before Discovery Channel Tamil, Discovery used multiple audio feed on the Discovery Channel like user can switch audios between English, Hindi, Telugu, Bangla and Tamil. The problem before with Discovery in Tamil audio feed is, it still had English on video feed and the ads are still in English and Hindi catering to the bigger market. Discovery found that with local advertising they could cater to local advertisements. This indicates they have good amount of viewership for Discovery in Tamil Nadu, Karaikal, Puduchcheri and South India.
In South Africa, Discovery Channel shares a schedule and programming with all of Africa, the Middle East and Turkey. Discovery Channel as well as sibling channels Discovery World and Animal Planet are available on the Dust / Multichoice platform.
Discovery Page 13In Italy, the Discovery Channel (and HD) is distributed via satellite by Sky Italia, the most Italian pay TV. It is included in the documentary pack. In addition, Italy has four Discovery-branded channels Discovery Science, Discovery Real Time, Discovery Animal Planet and Discovery Travel and Living
In Poland, the Discovery Channel is included in most cable television offers. It is also available on satellite digital platforms sometimes requiring an additional fee.
Traci Plus makes it possible to see the programs in Polish as well as in English. Also on digital platform there is an additional channel Discovery Historia produced in cooperation with one of the biggest Polish broadcaster - TVN.
In Slovenia, the Discovery Channel is one of the most popular channels, with a very wide audience, especially after subtitling in Slovene was introduced. It is quite common for a bar in Slovenia to set their TV to Discovery Channel.
Thus it is included in all except some basic Cable IPTV subscriptions.
In Serbia, the Discovery Channel is distributed via cable television providers with Serbian subtitles. It enjoys moderate popularity, with shows like Myth Busters and American Chopper being especially well received.
Discovery Page 12Discovery Channel Canada has an ownership structure different from Discovery Channel. Canadian viewers receive almost identical English-language programming to the channel that American viewers watch, but with added Canadian content to meet Canadian Radio-television and Telecommunications Commission requirements. Most notably, the Canadian channel carries the daily science news show Daily Planet, originally discovery.ca, the first of its kind.
Occasionally, several segments on similar topics are taken from various episodes and put together into one-hour specials that are broadcast on the original Discovery Channel. Canadian channels Discovery World HD, Discovery Health, Discovery Science, Investigation Discovery and Animal Planet are also seen.
In the United Kingdom, Discovery Channel UK has some programs in common with the US version, including Myth Busters, American Chopper, How It's Made and Deadliest Catch. The channel is carried as a basic subscription channel on digital satellite SKY and digital cable Virgin Media.
Discovery UK also operates many additional channels Discovery HD, Discovery Knowledge, Discovery Turbo, Discovery Science, Animal Planet, D MAX Discovery Real Time, Discovery Home & Health, Discovery Travel & Leisure and Discovery Shed. Many of these channels also have time shifted versions.
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On April 15, 2008, before the season premiere of Deadliest Catch, Discovery Channel started using a new logo, new graphics and the new tagline The World is Just Awesome.
The new logo has been designed by Viewpoint Creative in Boston and replaced Aurora Bold Condensed with Gotham.
The globe has been merged with the Discovery. This D-globe part can be detached and used separately, for example it is used as the channel's bug. Later in 2009, design agency Royale slightly modified the logo, detaching the globe from the D, and making the word Channel slightly bigger. The modified logo was rolled out to the rest of the world during the first half of 2009.
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Discovery Channel reaches 431 million homes in 170 countries. Currently, Discovery Communications offers 29 network brands in 33 languages.
In a number of countries, Discovery's channels are available on digital satellite platforms with multiple language soundtracks or subtitles including Spanish, German, Russian, Tamil, Dutch, Portuguese, Italian, Norwegian, Swedish, Danish, Finnish, Turkish, Greek, Polish, Hungarian, Romanian, Arabic, Slovene, Indian, Japanese, Korean and Serbian. In Bulgaria, Discovery has since 2000–2001 been displayed with Bulgarian subtitles by all cable providers and since 2010 with Bulgarian doubling for some of the shows.
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In 1995, the word The was dropped from the channel's name. A globe became a permanent part of the logo, and a strap was added to the bottom of the logo. During this time, the company started expanding and launched several new networks.
Many of the sister networks used designs similar to the one used by Discovery, often incorporation the globe and using the same typeface. Networks that had logos based on Discovery's were Animal Planet, Travel Channel, Discovery Science,Discovery Wings and Discovery Home & Leisure. The logo was changed slightly in 2000 when the word "Channel" was moved into the strap, and the globe was altered to focus on the Pacific Ocean.