On April
15, 2008, before the season premiere of Deadliest Catch,
Discovery Channel started using a new logo, new graphics and the new tagline The World is Just Awesome.
The new logo has been designed by
Viewpoint Creative in Boston and replaced Aurora Bold Condensed with Gotham.
The globe has been merged with the Discovery. This D-globe part can be detached and
used separately, for example it is used as the channel's bug. Later in 2009, design agency
Royale slightly modified the logo, detaching the globe from the D, and making
the word Channel slightly bigger. The modified logo was
rolled out to the rest of the world during the first half of 2009.
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