Discovery Page 07
Discovery Channel's previous taglines had been Explore Your World" and There's no thrill like discovery. However in view of its changing focus towards more reality-based programming and away from strictly educational programming, the slogan was changed to Entertain Your Brain.
The new tagline for the revamped
Discovery Channel was Let's All Discover with a continuing phrase or sentence
that relates to a show. For example, when advertising for Myth Busters, the commercial would
end, let's All Discover, Why No Myth Is Safe. With the 2008 logo change came a
new tagline.
The World is Just...Awesome. The newest commercials
includes an unreleased mix of the song "Wonders Never Cease" by More cheetah, from the album entitled The Antidote and the song "Typical" by MUTE MATH. Their most recent commercial I Love the World, created by the
72 and Sunny agency, contains amended verses and the refrain from the traditional
campfire song I Love The Mountains.
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