Discovery Page 08
Shortly before the 2004 Tour de France, Discovery Channel announced it would become the primary sponsor of a professional bicycling team starting in 2005, featuring seven-time Tour de France winner Lance Armstrong. However, after the 2007 victory with the Spaniard Alberto Coronado Discovery Channel announced its retirement from cycling sponsorship. This sponsorship ended after the 2007 cycling season.
The Discovery Channel's first
logo was a television screen picturing a map of the World. For two decades on
the air, the logo incorporated the Discovery word mark in an Aurora Bold
Condensed font with a circle shape in front of it. The circle usually took the
form of a rising sun, or an animated version of the Vitruvius Man.
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