Page 09

Discovery Page 09

In 1995, the word The was dropped from the channel's name. A globe became a permanent part of the logo, and a strap was added to the bottom of the logo. During this time, the company started expanding and launched several new networks. 

Many of the sister networks used designs similar to the one used by Discovery, often incorporation the globe and using the same typeface. Networks that had logos based on Discovery's were Animal Planet, Travel Channel, Discovery Science,Discovery Wings and Discovery Home & Leisure. The logo was changed slightly in 2000 when the word "Channel" was moved into the strap, and the globe was altered to focus on the Pacific Ocean.