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Shortly before the 2004 Tour de France, Discovery Channel announced it would become the primary sponsor of a professional bicycling team starting in 2005, featuring seven-time Tour de France winner Lance Armstrong. However, after the 2007 victory with the Spaniard Alberto Coronado  Discovery Channel announced its retirement from cycling sponsorship. This sponsorship ended after the 2007 cycling season.

The Discovery Channel's first logo was a television screen picturing a map of the World. For two decades on the air, the logo incorporated the Discovery word mark in an Aurora Bold Condensed font with a circle shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvius Man.

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Discovery Channel's previous taglines had been Explore Your World" and There's no thrill like discovery. However in view of its changing focus towards more reality-based programming and away from strictly educational programming, the slogan was changed to Entertain Your Brain. 

The new tagline for the revamped Discovery Channel was Let's All Discover with a continuing phrase or sentence that relates to a show. For example, when advertising for Myth Busters, the commercial would end, let's All Discover, Why No Myth Is Safe. With the 2008 logo change came a new tagline. 

The World is Just...Awesome. The newest commercials includes an unreleased mix of the song "Wonders Never Cease" by More cheetah, from the album entitled The Antidote and the song "Typical" by MUTE MATH. Their most recent commercial I Love the World, created by the 72 and Sunny agency, contains amended verses and the refrain from the traditional campfire song I Love The Mountains.

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Popular programs on the channel have included Shark Week, Deadliest Catch, Myth Busters, How It's Made, Dirty Jobs, Cash Cab, and Man vs. Wild. 

Christopher Lowell won a Daytime Emmy Award in 2000 for The Christopher Lowell Show aired on The Discovery Channel from 1998 to 2001.

Discovery Channel Radio was a channel on the both major Canada satellite radio services. The programming consisted of audio versions of popular programs from its multitude of TV channels. 

Discovery was previously on XM Satellite Radio but was dropped in early September 2005. Sirius Satellite Radio dropped Discovery Radio from its slate on February 21, 2007.

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Discovery Channel also lent its branding to retail stores in malls and other locations across America, as well as an online store. Educational gifts were the store's specialty. 

On May 17, 2007, Discovery Communications announced it was closing its stand-alone and mall-based stores. Hudson Group will continue to operate the Discovery Channel Airport Stores, and the website remains in operation.

Discovery Channel is also funding the construction of the Discovery Channel Telescope, in partnership with Lowell Observatory.

Discovery features several exclusive browser-based games, with various science-based or sociological challenges.

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In 2007, Discovery Channel's top series included the Emmy-award winning Planet Earth, Dirty Jobs, Myth Busters and Deadliest Catch. Discovery Channel's 2008 lineup included Fight Quest and Smash Lab Discovery Channel is as of June 2012 the second most widely distributed cable network in the United States, behind TBS. 

As of June 2012, it is available in 409 million households worldwide.

On September 1, 2010, a man entered Discovery Communications headquarters with a handgun, fired at least one shot, held hostages, and was shot dead by police. He had published criticisms of the network at Save The Planet. 

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On January 4, 2006, Discovery Communications announced anchor Ted Koppel, executive producer Tom Bettag and eight other former Nightline staff were joining Discovery Channel.

The network's ratings recovered in 2006, after a drop widely attributed to an over-reliance on a few hit series such as Monster Garage and American Chopper. 

Some critics said such shows strayed from Discovery's mold of helping viewers learn about the world around them. In 2005, Discovery changed its lineup to focus on themes of popular science and history. 

The network was nominated for seven Primetime Emmy Awards in 2006 for shows including The Flight that Fought Back about United Airlines Flight 93 and Deadliest Catch about crabs.

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Discovery Channel is an American satellite and cable specialty channel (also delivered via IPTV, terrestrial television and internet television in other parts of the world), founded by John Hendricks and distributed by Discovery Communications. 

It is a publicly traded company run by CEO David Zaslav. It provides documentary television programming focused primarily on popular science, technology, and history. In the U.S., the programming for the main Discovery network is primarily focused on reality television themes, such as speculative investigation with shows such as Myth Busters, Unsolved History, and Best Evidence, automobiles, and occupations Dirty Jobs and Deadliest Catch it also features documentaries specifically aimed at families and younger audiences. A popular annual feature is Shark Week.